Craftsmanship is something Ali Zandidoust knows about. The Geneva-based Iranian is a master of traditional jewellery systems for over 40 years. The eponymous brand-founder is actually greatly appreciated by Center East clients, and enjoys blending your techniques of jewellery, setting and engraving when making his exclusive timepieces.
Ali Zandidoust qualified being an engraver and setter inside 1965. He was passionately thinking about jewellery design, and soon founded his first workshop in Iran. The exceptional pieces this individual produced enjoyed great success one of many public and before long he no fewer than fifteen people doing work for him.
From the Block
But the political and financial crisis which hit Iran inside the 1980s forced Ali Zandidoust to move abroad. He settled in Geneva, and began his expert career in Switzerland by being employed by the watchmaking industry. After opening a jewelry workshop in Geneva, he founded his very own watch firm in 1991 – planning to unite the three approaches (jewellery, setting and engraving) she has long mastered with such brio, so as to communicate and share his emotions throughout the design of luxury pieces.
His approach is remarkably original. Unlike a poet or maybe painter, Ali Zandidoust does not have a blank sheet of cardstock as his point of departure. He never works via drawings or sketches. Quite the opposite: the creative process starts with no greater than a rough piece regarding metal, which he sculpts in the block using a data file, saw or chisel.
Impossible to Fake
So it takes a persons vision, and the precise signals, of an experienced craftsman to find out the design of exclusive Zandidoust timepieces – which makes faking them impossible. “The distinctive curves and sorts of my designs cannot be reproduced by using an industrial scale, even with the using modern equipment, ” explains Ali Zandidoust. “You can only fake such designs personally. ” Forgers do not care to look at that risk.

“The distinctive curves and sorts of my designs cannot be reproduced with an industrial scale, even with the usage of modern equipment, ” explains Ali Zandidoust. “You can only fake such designs yourself. ” Forgers do not care to take that risk.

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